8096-77-78-79

©2018 by Vet Express. Proudly created with B-AIM

 
Search
  • Kadiri Praveen Kumar

Challenges Faced by New-Age Veterinary Practices and How to Overcome Them (Gopakumar, 2018)

Handling pet owners with care can ensure repeated business while disgruntled or angry customers can spell trouble for your practice. When you come bearing bad news about their animal friends, pet owners can quickly turn awry and unmanageable.

Managing pricing and cash flow

Pricing is a critical component that makes or breaks a veterinary practice. Any procedure that you perform in your clinic needs


to be priced in such a manner that it is neither too high to leave customers disgruntled nor too low that it affects your bottom-line. Hitting the sweet spot of competitive pricing may take a while with continued trial and error - balancing equipment and tool costs, employee salaries, administrative costs, and others with profits for you to take home. Cash flow is yet another concern for veterinary practice. Nearly all veterinarians experience lean periods in some form or the other.



Responding to competition

The digital age means increased competition for your practice – not just from similar clinics but also other formats including mobile clinics, pet stores, and online diagnoses. Gone are the days when you could advertise in your local newspapers and magazines to gather your best-paying clients. Tech-savvy pet owners today rely heavily on digital media, peer reviews, web presence, and social media to determine the best healthcare choice for their animal companions. This has made it necessary for veterinary practices large and small to have an information-rich, user-friendly website along with a good social media presence. These add credibility to your practice and also present your clients the opportunity to write great things about your service that can garner attention among other pet owners.



Dealing with employees

Veterinary practice is no breeze and tending to animals comes with its fair share of stress. The staff at the front desk as well the technicians in your clinic play a critical role in the success of your practice. Peak hours can be extremely tiresome not just for you but these people as well. During the rushed period, the employees are often required to switch continually between multiple tasks such as attending patient calls, taking down registrations, managing admissions, retrieving tools, medicines, or equipment necessary for administering medical care to pets, creating invoices, printing bills, and so on. The more the manual input in each of these tasks, the more the chances of an error. Staff who are held up in multiple tasks may quickly drop one or more of them, resulting later in troubles like missed appointments, overlapping schedules, incorrect bills etc.

This is where a practice management software comes to your rescue. The many tools and modules contained in the software help automatize activities like appointment scheduling, sending reminders to patients, etc. These systems are also designed to optimize workflow related to processing bills, managing inventory, managing pet admissions, and the like. The software functions as a one-stop solution for all needs necessary to run your veterinary show, eliminating the need for multiple small- scale, non-adaptable tools.

Tackling pet owners


Handling pet owners with care can ensure repeated business while disgruntled or angry customers can spell trouble for your practice. When you come bearing bad news about their animal friends, pet owners can quickly turn awry and unmanageable.

A veterinary PMS can be helpful in this regard as well. Such a software enables you to educate pet owners about the need for preventive medicine and routine veterinary wellness checkups through the use of inbuilt communication tools like emails, newsletters, SMS etc. Additionally, a good PMS also gives you insights on individual clients on long-standing pet owners, highest payers, and so on. Such reports generated by the software can be used to run loyalty programs for loyal customers through promo offers, discount coupon, and so on. Rewarding loyalty not only garners the attention of existing clients, but also promotes word-of-mouth marketing that gathers you new ones.

Try VETport


VETport is a Veterinary Software / Practice Management Software (PMS) which allows veterinarians to organize & manage their practice flawlessly. Here are some interesting features of VETport:

Bibliography


Gopakumar, P. (2018, November 07). Challenges Faced by New-Age Veterinary Practices and How to Overcome Them. Retrieved from www.vetport.com: https://www.vetport.com/challenges-faced-by-veterinary-practices

2 views